Built From What Broke Me: The Story Behind the Drop

“Built From What Broke Me” isn’t just a slogan, it’s a reflection of everything INNTW stands for.

Pressure. Pain. Growth. All stitched into fabric.

When we started INNTW, the goal wasn’t just to sell clothes. It was to create a brand for the ones who kept going when everything said quit. For the people that don’t complain — they create. For the ones that turned heartbreak into hustle.

This collection/ from the tees to the hoodies to the design itself / is a timestamp. A reminder.

That what broke you, also built you.

We dropped it in limited quantity because it’s not for everyone.

It’s for the ones that felt it. The ones that lived it.

INNTW is about that urgency.

If Not Now Then When is more than a name, it’s a way of life.

If this message hits, then you’re already a part of the movement.

More drops coming. More stories to tell.

But this one?

This one was for the ones who made it out and still remember what it took.